A French start-up Moodstocks specializes in rapid object recognition using smart phones. Moodstocks is different from other existing object recognition apps because it runs directly on the smartphone and does not rely on outside servers. This more affordable, mainstream and accessible method has caught the interest of Google, who has agreed to purchase the start-up. It is still unclear whether Google will use the tech solely for its customer-facing offerings or also launch its own SDK for developers. It is clear, however, that this could be a great step forward in accessibility.